Best Steakhouse Franchise for small markets

The goal of our marketing is to create community-driven programs that will increase brand awareness and solidify Rib & Chop House as the community’s premier steakhouse restaurant. Our approach entails a steadfast commitment to localism, philanthropic endeavors, and contributing to the betterment of the communities we cater to.

Small Market Success

High-Quality Food

Rib & Chop House is known for its high-quality meats sourced from reputable suppliers. We also offer a variety of other dishes, including seafood, salads, and sides, to appeal to a wide range of customers.

Unique Atmosphere

We boast a unique atmosphere that sets us apart from other chain restaurants. The rustic decor, warm lighting, and Rocky Mountain hospitality create a cozy and welcoming environment that appeals to customers in small markets.

Local Focus

To be a part of Rib & Chop House is to be woven into the fabric of the local community. We want to support what is close to the heart of our patrons, including local high schools, universities, and Veterans.


At Rib & Chop House, we maintain a consistent standard of quality across all locations. Customers know they can expect a high-quality meal and friendly service no matter which location they visit.

Strong Brand

Rib & Chop House has built a strong brand reputation in the western U.S., which helps to attract franchisee prospects in small markets. Our brand has also received numerous awards and accolades, further enhancing our reputation.
Rib & Chop House, a steak restaurant chain operating throughout small towns in the Rocky Mountain region, provides a complimentary snack to families with children who dine at their establishments. Specifically, when a family with a young child is seated, the server immediately grabs an apple with yogurt for dipping from the kitchen for the child to snack on. This gesture not only earns the appreciation of parents and their children but also demonstrates the strategic and advantageous incentives businesses should consider providing to cultivate customer loyalty and achieve sustainable financial success.

At Rib & Chop House, our franchise believes that supporting the people and organizations around us is essential to creating a thriving community.

One of the ways we connect with our community is by getting involved with local rodeos. We are proud to have participated in several rodeos, including Livingston Roundup Rodeo, Bozeman Stampede Rodeo, and Chase Hawks Invitational Rodeo, where we enjoyed spending time with the local community and sharing our passion for quality cuisines, genuine guest service, and excellent execution. We believe that supporting these events helps us connect with people and share our values with them.

We also partner with colleges and universities to help us connect with the next generation of leaders. At the University of Wyoming, Montana State University, and Airforce, we have had the opportunity to participate in coaches shows, discussing topics ranging from sports to leadership and teamwork.

At Rib & Chop House, we are committed to giving back to the community that supports us. For Memorial Day 2023, we partnered with the Tunnel to Towers Foundation to support Veterans in the community. This contribution was one of the ways we showed our appreciation for the brave men and women who have served our country. Over the years, we have donated over $100,000 to various Veterans organizations. Some of these organizations include Victory Service Dogs Inc., Veterans Help Foundation of Wyoming, and Warriors & Quiet Waters Foundation.

By supporting local events, partnering with colleges and universities, and giving back to the community, we can positively impact the people around us. We are grateful for the opportunity to connect with our community and look forward to continuing our outreach efforts.

How To Have a Successful Franchise in a Small Market

Having a successful franchise in a small market requires a combination of factors, including:


Local Market Analysis

Strong Brand Identity

Excellent Customer Service

Consistent Quality

Marketing and Promotion